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Sample
Hawker stalls lose lunch-rush orders to long queues
Office workers walk away from popular hawker stalls when queues pass 15 minutes. Older stall owners don't use delivery apps because of commission and complexity.
- Who it’s for
- Hawker stall owners in CBD-adjacent food centres, and the office workers nearby
- Market size
- ~6,000 cooked-food stalls across Singapore hawker centres Source: Sample figure. Replace with a cited source.
- Business model
- Flat monthly subscription per stall, no commission · S$39/month
- To build
- Medium difficulty · from S$8,000
- Evidence
- Sample: 22 stall-owner interviews; 9 said they would trial a QR pre-order board
- Seller
- Former F&B operations manager, 8 years in Singapore
What’s in the package (6 items)
- Problem and customer research report
- 22 interview summaries
- Competitor scan
- Pricing model
- Low-fidelity app mockups
- 90-day launch plan
Starter
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Sample
Employers can't easily find short courses for their helpers
Employers want their domestic helpers trained in eldercare, infant care or cooking but can't compare course providers, schedules or rest-day availability in one place.
- Who it’s for
- Households employing migrant domestic workers, and training providers
- Market size
- ~280,000 migrant domestic workers in Singapore Source: Sample figure. Replace with a cited source.
- Business model
- Booking fee charged to the training provider · 12% per booking
- To build
- Low difficulty · from S$3,000
- Evidence
- Sample: survey of 140 employers; 61% said they had searched for a course and given up
- Seller
- Ran a home-services agency for five years
What’s in the package (4 items)
- Survey export (140 responses)
- List of 35 course providers with pricing
- Booking-flow wireframes
- Unit economics sheet
Tier under review
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Reserved
Sample
Ride-hailing drivers dread filing self-employed tax
Full-time private-hire and delivery riders struggle to track expenses and estimate tax and CPF MediSave contributions. Many overpay or file late.
- Who it’s for
- Self-employed private-hire drivers and delivery riders
- Market size
- ~70,000 platform workers in Singapore Source: Sample figure. Replace with a cited source.
- Business model
- Annual subscription with an optional done-for-you filing add-on · S$59/year; filing add-on S$80
- To build
- Medium difficulty · from S$12,000
- Evidence
- Sample: waitlist of 410 drivers from two Telegram driver groups
- Seller
- Accountant who previously drove part-time for a ride-hailing platform
What’s in the package (5 items)
- Waitlist data (410 sign-ups)
- Expense category research
- Regulatory notes
- Clickable prototype
- Go-to-market plan via driver communities
Tier under review
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Sample
Pet owners in HDB flats have no trusted holiday care
Boarding facilities are full during school holidays, and owners don't trust strangers from classifieds. Neighbour-to-neighbour sitting happens informally but isn't vetted.
- Who it’s for
- Cat and small-dog owners living in HDB estates
- Market size
- ~S$40m yearly spend on pet boarding and sitting Source: Sample figure. Replace with a cited source.
- Business model
- Commission on each booking · 15% of sitter fee (avg. S$35/night)
- To build
- Medium difficulty · from S$10,000
- Evidence
- Sample: 18 interviews; 30 sitters pre-registered in two estates
- Seller
- Product designer and long-time volunteer at an animal shelter
What’s in the package (5 items)
- Interview notes
- Sitter vetting checklist
- Insurance options research
- Mockups
- Estate-by-estate launch plan
Tier under review
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Sample
Small tuition centres still chase fees on WhatsApp
Centres with 50 to 300 students handle attendance, make-up classes and fee reminders by hand. Owners spend hours each week on admin and lose revenue to late payments.
- Who it’s for
- Independent tuition and enrichment centres in Singapore and Malaysia
- Market size
- ~900 registered tuition and enrichment centres in Singapore Source: Sample figure. Replace with a cited source.
- Business model
- SaaS subscription priced by number of students · From S$79/month
- To build
- Medium difficulty · from S$15,000
- Evidence
- Sample: 3 centres ran a spreadsheet pilot; late payments fell from 18% to 6%
- Seller
- Former tuition-centre owner
What’s in the package (5 items)
- Pilot results from 3 centres
- Feature priority list
- Competitor pricing table
- Data model
- Sales script
Tier under review
Exclusive
Sample
Home bakers can't ship cream cakes without them melting
Home-based bakers lose orders because regular couriers don't keep cakes cold. Same-day chilled delivery is priced for restaurants, not for single orders.
- Who it’s for
- Home-based food businesses selling cakes and desserts
- Market size
- ~5,000 active home-based food sellers on social media Source: Sample figure. Replace with a cited source.
- Business model
- Per-delivery fee using pooled chilled routes · S$12–18 per drop
- To build
- High difficulty · from S$25,000
- Evidence
- Sample: 12 bakers ran 140 trial deliveries; 4 complaints, no spoilage
- Seller
- Logistics coordinator at a cold-chain company
What’s in the package (5 items)
- Trial delivery log
- Cooler box supplier quotes
- Route-pooling model
- Pricing calculator
- Driver onboarding guide
Tier under review
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Sample
Families can't find short eldercare shifts at short notice
When a regular caregiver is sick or on leave, families scramble to find someone for a few hours. Agencies want minimum bookings of a week or more.
- Who it’s for
- Adult children caring for elderly parents at home
- Market size
- ~1 in 4 Singapore residents aged 65+ by 2030 Source: Sample figure. Replace with a cited source.
- Business model
- Hourly booking margin · S$5 margin per hour (S$28/hour to family)
- To build
- High difficulty · from S$20,000
- Evidence
- Sample: 25 family interviews; 2 community nursing partners signed letters of intent
- Seller
- Registered nurse who worked in community care
What’s in the package (5 items)
- Interview notes
- Two letters of intent
- Licensing and insurance research
- Caregiver vetting process
- Mockups
Starter
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Sample
Cafés throw away good pastries every closing time
Independent cafés and bakeries bin unsold items daily. Big surplus-food apps take a large cut and aren't well known in the heartlands.
- Who it’s for
- Independent cafés and bakeries, and price-conscious residents nearby
- Market size
- ~S$300m in food waste from Singapore F&B each year Source: Sample figure. Replace with a cited source.
- Business model
- Fixed fee per surprise box sold · S$1 per box (box sold at S$5–8)
- To build
- Low difficulty · from S$4,000
- Evidence
- Sample: Instagram pilot sold 230 boxes from 6 cafés in 4 weeks
- Seller
- Sustainability consultant
What’s in the package (5 items)
- Pilot sales data
- Café partner list (6)
- Instagram growth notes
- Unit economics
- Partner agreement draft
Tier under review
Exclusive
Sample
New BTO owners can't compare renovation quotes
First-time homeowners get quotes in different formats with hidden items, and can't tell which is fair. Disputes with contractors are common.
- Who it’s for
- Couples collecting keys to new BTO flats
- Market size
- ~20,000 BTO flats completed per year Source: Sample figure. Replace with a cited source.
- Business model
- Paid quote review for owners, plus referral fees from vetted contractors · S$49 per review; 3% referral
- To build
- Low difficulty · from S$5,000
- Evidence
- Sample: 64 paid quote reviews completed manually through a Telegram group
- Seller
- Interior designer, 10 years in residential projects
What’s in the package (5 items)
- 64 anonymised quote reviews
- Standard line-item template
- Common overcharge list
- Contractor vetting criteria
- Landing page copy
Starter
Exclusive
Sample
Small F&B firms find halal certification confusing
Small food businesses in Singapore and Malaysia want halal certification to reach more customers, but the requirements and paperwork put them off or lead to rejected applications.
- Who it’s for
- Small F&B manufacturers and central kitchens
- Market size
- ~S$2bn regional halal food market for SMEs Source: Sample figure. Replace with a cited source.
- Business model
- Guided application service with a fixed fee · S$1,200 per application
- To build
- Low difficulty · from S$2,500
- Evidence
- Sample: 10 interviews; 3 firms paid a deposit for a guided application
- Seller
- Food safety auditor
What’s in the package (5 items)
- Interview notes
- Requirements checklist
- Document templates
- Process timeline
- Pricing research